Category Archives: Internet Informations

4 SEO Tips for Launching a New Website and New Brand

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Play crammed 1 Million Google Apps.

Play crammed 1 Million Google Apps.

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.

Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

Maxthon Partners with AMD to Offer Web Browser Optimized for Next Generation APU Chips

Maxthon, a cloud-based browser, today released a new version of its Windows browser that uses a revolutionary new microprocessor from Advanced Micro Devices (AMD), significantly reducing power consumption while offering superior video performance. AMD’s new Accelerated Processing Unit (APU) leverages new technology to make transactions between the graphics processing unit (GPU) and the central processing unit (CPU) faster and more energy-efficient than ever before.

“New chip architecture like AMD’s APU product is a clear signpost to where we believe the Web technology is heading: more happening in the chip and the browser serving as more of an open standards operating system,” said Jeff Chen, founder and CEO of Maxthon. “We’re proud to collaborate with AMD on such an exciting step forward.”

The GPU handles the processing of rich media including graphics and video, while the CPU manages the heavy lifting of analytical and logic-based functions. Until now, communicating across these two units has depended on a serial data connection that processes millions of functions per second, often resulting in a sluggish and power-consuming Web experience.

The partnership allows Maxthon to optimize the Windows browser for lightning-quick interaction between the APU to speed up video and graphics rendering, particularly using HTML5 standards for which Maxthon is the global leader in support. Among other things, the Maxthon Cloud browser is using OpenCL for lightning quick HTML5 video post processing to offer richer, faster video.

“In the near future what we now know as TV will be mediated through a Web browser optimized for innovative technology like AMD’s APU processors,” said Karl Mattson, vice president of Maxthon International. “Among other things, that means the electronic ‘hearth’ of the TV in the family room will be freed to be available to any device connected to the Web running a browser like Maxthon.”

About Maxthon

Maxthon is an innovative software company that develops superior Web browsers that continue to set new standards for speed, security, simplicity and cloud features. It is available on the Windows, Android, iOS and Mac platforms. With offices in San Francisco, Los Angeles, Beijing, Shanghai and Hong Kong, Maxthon reaches a global community of users that tops more than 120,000,000 people each month in more than 150 countries.

Windows 8.1 Uninstall Facebook and Flickr

Windows 8.1 Uninstall Facebook and Flickr

Washington – One of the selling points of Windows Phone is a powerful social media integration and the ability to download photos from Facebook directly into the photo apps already available on Windows Phone. Microsoft implemented this functionality in Windows 8. But, it seems the company led by Steve Ballmer that will remove some of the functionality in Windows 8.1.
Although the photo in Windows 8.1 application has been improvised with editing functions, the application has been releasing its integration with Facebook and Flickr as well as supporting delete pictures / photos on the network.
Microsoft spokesman said the software manufacturer introduces Facebook and Flickr integration in Windows 8 because when it was only a few similar apps available. “But now there are many applications available and offers the feature to view photos on other services,” he said.
Separation Windows 8.1 integration with Facebook and Flickr in fact reap disappointment. You see, Facebook has recently committed to build specialized applications Windows 8.

Yahoo Acquires AdMovate To Increase Mobile Advertising

Yahoo Acquires AdMovate To Increase Mobile Advertising

News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.

Instagram Surpasses Pede Will Facebook As the World’s Largest

Instagram Surpasses Pede Will Facebook As the World’s Largest

Instagram skyrocketed in popularity as more and share photos via a mobile application. As a start-up which is very expensive purchased by Facebook apparently did not make Instagram lose ambition. Instagram sure will be bigger than Facebook.

Facebook now has 1.1 billion users worldwide making it the largest social networking Worldwide. But they have a problem with the new user to hook a young age began to look at other services. In terms of feeling confident that Instagram can grow large if it is capable of growth right now.

“By definition, if Instagram continues to grow in this position then yes, it would be even greater,” said Kevin Systrom in an interview with Fast Company. “Instagram will be the largest in the world.”

In contrast to the explicitly Kevin so confident, Instagram founder fellow replied diplomatically. “I do not know, but it’s a good question. Basically there is no limit to the number so maybe one day we will match?” Mike Krieger said.

Instagram is currently still far less than Facebook, but the number of users has exceeded Twitter. While the video recording feature that was recently launched is also more popular than Twitter’s Vine has attended first.

Hackers use Dropbox, WordPress to spread malware

Hackers use Dropbox, WordPress to spread malware

The Chinese cyberspies behind the widely publicized espionage campaign against The New York Times have added Dropbox and WordPress to their bag of spear-phishing tricks.

The gang, known in security circles as the DNSCalc gang, has been using the Dropbox file-sharing service for roughly the last 12 months as a mechanism for spreading malware, said Rich Barger, chief intelligence officer for Cyber Squared. While the tactic is not unique, it remains under the radar of most companies.

“I wouldn’t say it’s new,” Barger said on Thursday. “It’s just something that folks aren’t really looking at or paying attention to.”

The gang is among 20 Chinese groups identified this year by security firm Mandiant thatlaunch cyberattacks against specific targets to steal information. In this case, the DNSCalc gang was going after intelligence on individuals or governments connected to the Association of Southeast Asian Nations. ASEAN is a non-governmental group that represents the economic interests of ten Southeast Asian countries.

The attackers did not exploit any vulnerabilities in Dropbox or WordPress. Instead, they opened up accounts and used the services as their infrastructure.

The gang uploaded on Dropbox a .ZIP file disguised as belonging to the U.S.-ASEAN Business Council. Messages were then sent to people or agencies that would be interested in the draft of a Council policy paper. The paper, contained in the file, was legitimate, Barger said.

When a recipient unzipped the file, they saw another one that read, “2013 US-ASEAN Business Council Statement of Priorities in the US-ASEAN Commercial Relationship Policy Paper.scr.” Clicking on the file would launch a PDF of the document, while the malware opened a backdoor to the host computer in the background.

Once the door was open, the malware would reach out to a WordPress blog created by the attackers. The blog contained the IP address and port number of a command and control server that the malware would contact to download additional software.

Dropbox is a desirable launchpad for attacks because employees of many companies use the service. “People trust Dropbox,” Barger said.

For companies that have the service on its whitelist, malware moving from Dropbox won’t be detected by a company’s intrusion prevention systems. Also, communications to a WordPress blog would likely go undetected, since it would not be unusual behavior for any employee with access to the Internet.

In general, no single technology can prevent such an attack. “There’s no silver bullet here,” Barger said.

The best prevention is for security pros to share information when their companies are targeted, so others can draw up their own defense, he said.

In The New York Times attack, the hackers penetrated the newspaper’s systems in September 2012 and worked undercover for four months before they were detected.

The attack coincided with an investigative piece the newspaper published on business dealings that reaped several billion dollars for the relatives of Wen Jiabao, China’s prime minister.

Amcom Software Supports HIPAA-Compliant Smartphone Texting at Emory University and Emory Healthcare

Amcom Software Supports HIPAA-Compliant Smartphone Texting at Emory University and Emory Healthcare

Amcom Software, Inc. today announced that Emory University is leading a large strategic effort to expand the use of its HIPAA-compliant smartphone texting app, Mobile Connect, Powered by Amcom™. The organization plans to have thousands of Emory staff in both the academic and hospital settings using the solution to facilitate their secure critical messaging. Emory wants to ensure that sensitive information such as identifiable patient data remains protected, that staff can easily locate the people they need to contact, and that messages requiring immediate attention are acknowledged and responded to quickly.

Emory uses Mobile Connect because it integrates easily with their Amcom hospital call center solutions, including their staff directory, on-call scheduling and emergency notification systems. “Currently we are focused on educating our staff about the benefits of Mobile Connect, including the security and ease of communicating,” said Jay Flanagan, Senior Manager, UTS Messaging at Emory University. “This is particularly important for those who send or receive critical communications, including physicians and nurses, administrators, IT staff, and Infection Control. The healthcare staff is our primary focus, but faculty and staff in the university sectors are also included.”

“When staff see how Mobile Connect simplifies their work and makes them more productive, they get excited,” said Jason Stanaland, Mobile Messaging Applications Engineer at Emory University. “Our early adopters enticed their coworkers to use it. They all recognize its many benefits and are helping to spread the word.”

“Mobile Connect is transforming how Emory’s staff is able to communicate, particularly in its fast-paced clinical setting,” said Colin Balmforth, President, Amcom Software. “It’s exciting to see customers like Emory making full use of their Amcom solutions to improve their communication workflows and patient care.”

About Emory’s Office of Information Technology
Emory University’s Office of Information Technology (OIT) is responsible for maintaining and coordinating centralized computing services on campus and supporting academic, administrative, research, and healthcare departments in the effective and efficient use of these technologies. The Office of Information Technology coordinates its efforts and initiatives with other central and local information technology units. Some of the larger systems and service provided by OIT include electronic medical records, voice and data services, enterprise-wide human resources, student administration, financial systems, high-performance computing, and academic course-management software.

About Amcom Software
Amcom Software, a subsidiary of USA Mobility, Inc. (USMO), connects people to each other and to the data they need. This helps organizations save lives with communications that are faster, more accurate, and more efficient. Thousands of organizations worldwide rely on Amcom solutions for critical smartphone communications, contact center optimization, emergency management, and clinical workflow improvement. The company’s products are used by leading organizations in healthcare, hospitality, education, business, and government.

The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project

The Apache Software Foundation Announces Apache(tm) Mesos(tm) as a Top-Level Project

The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of nearly 150 Open Source projects and initiatives, announced today that Apache Mesos has graduated from the Apache Incubator to become a Top-Level Project (TLP), signifying that the project’s community and products have been well-governed under the ASF’s meritocratic process and principles.

Apache Mesos is a cluster manager that provides efficient resource isolation and sharing across distributed applications, or frameworks. It can run multiple frameworks, including Apache Hadoop, MPI, Hypertable, Jenkins, Storm, and Spark, as well as other applications and custom frameworks.

“It was our goal all along to see Mesos become a kernel of the infrastructure stack of the future,” said Benjamin Hindman, Vice President of Apache Mesos. “The project’s graduation from the Apache Incubator is recognition that the software is mature and has brought together a diverse community to sustain it in the future.”

Initially created at the University of California at Berkeley’s AMPLab (the research center also responsible for the original development of Apache Spark) to manage resource sharing and isolation in data centers, Mesos acts as a layer of abstraction between applications and pools of servers. Mesos helps avoid the necessity of creating separate clusters to run individual frameworks and instead making it possible to optimize how jobs are executed across shared machines.

Whilst in the Apache Incubator, Mesos had four releases, and established an Open Source community according to The Apache Way of governance. Additional improvements to the project includes its flexibility to support several application framework languages, and scalability that has been production tested to thousands of nodes and simulated to tens of thousands of nodes and hundreds of frameworks.

Apache Mesos has proven to be reliable for use in production, and has already been adopted by several organizations for cluster management.

“Mesos is the cornerstone of our elastic compute infrastructure,” explained Chris Fry, Senior Vice President of Engineering at Twitter. “It’s how we build all our new services and is critical for Twitter’s continued success at scale … one of the primary keys to our data infrastructure efficiency.”

“We’re using Mesos to manage cluster resources for most of our data infrastructure,” said Brenden Matthews, Engineer at Airbnb and Apache Mesos Committer. “We run Chronos, Storm, and Hadoop on top of Mesos in order to process petabytes of data.” (Chronos is an Airbnb-developed Mesos framework as a replacement for cron, and an example of how custom frameworks can be developed on Mesos to leverage its resource sharing).

“Community support for Apache Mesos is encouraging, particularly as more companies assess how they manage their clusters and look for more efficiency,” added Hindman. “Now that we’ve graduated, we look forward to continuing to grow the number of Mesos adopters and fostering an ecosystem around the project.”

Availability and Oversight
As with all Apache products, Apache Mesos software is released under the Apache License v2.0, and is overseen by a self-selected team of active contributors to the project. A Project Management Committee (PMC) guides the Project’s day-to-day operations, including community development and product releases.

MySpace users threaten to sue after years of blogs deleted

MySpace users threaten to sue after years of blogs deleted

MySpace has been accused of deleting years worth of users’ personal blogs and histories after the site underwent a $20 million relaunch last month.

The move was a bid to shed the site’s outdated image and attract a new teenage fanbase, after millions of users migrated to Facebook as their primary social networking site in the late 2000s.

Purchased by Rupert Murdoch’s News Corporation in 2005 for $580m, a decision Murdoch has since called a “huge mistake”, MySpace’s focus on music and entertainment over social interaction has been credited as one of the reasons behind its decline.

At its peak, the site boasted 125m users and more webpage visits than Google. It now has around 25m users.

In 2011 Specific Media Group and pop heartthrob Justin Timberlake jointly purchased the company for $35m, and have since attempted to rebrand the site for the teenage generation through campaigns with rapper Pharrell.

This sleek new makeover has resulted in the deletion of blogs, videos, private messages, posts and comments without prior warning, much to the fury of its remaining loyal users.

Distraught fans created a thread entitled ‘I want my blogs and classic myspace back’ to vent their frustration at the move one user called “crass arrogance”.

They continued: “You have stolen 6 years of blogs and something that is priceless to me and cannot be replaced.”

Another lamented the deletion of her blogs, writing: “Openly and freely I shared intimate moments that can not be relived or retold for they where experienced. I would revisit myspace religiously because of my blogs… Myspace did an ultimate back stab.” [sic]

MySpace responded to concerns with the soothing message that the information had not been lost forever.

It said: “Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”